Overpriced
home don’t sell.
First of all understanding how real estate work is critical to seller’s
success to the selling quickly at the best possibilities (price). If you want best result don’t buy into the
following myths about the pricing your home to sell. You will only be setting up
for failure.
1. An offer that comes in fast means the home is
price too low
If
you get offers in the first few day then you have prices it correctly. Fear not
if you are thinking you prices it too low because you may get multiple offers
taking you over asking price.
The
market will adjust for you. In a seller’s market the inventory may be low with
a limited number of homes available to buy. In this situation you may find that
offers come in quickly.
It
is critical that you find a real estate agent you can trust who knows the
market and how to the price a home so you will get the best possible price.
2. Just wait it out and the offer will come
Many
people assume that if they wait long enough a good offer will come. I have
heard so many times from sellers that they are in “no rush” and can wait for
that high offer to roll in months down the road.
Most
homes priced correctly will sell in the first few weeks. Serious buyers have
seen all that in on the market.
The
result is the buyer wait for the best possible home to come on the will assume
that there is something wrong with it or it is grossly overpriced.
The
market will determine the price and if you don’t get any showings at all in the
first weeks you can assume it is highly overpriced and the buyers are waiting
for you to get real.
The
longer the home sits on the market the less negotiating power you have. Buyer
will assume you are desperate.
3. More marketing brings higher prices.
The market value of your home has nothing to do with
how many ads you run or how extensive your social media marketing is.
You may expose your home to qualified buyers but
without the right price they will not be making an offer anytime soon.
Remember that real buyers are represented by an agent
and have been pre- approved by a mortgage lender. Their agent will be sure to
do their homework on any property that they are interested in and advise them
as to the fair market value of the home.
They are representing their client’s best interests
and will not let them overpay for the home.
The risk here is that the property may not appraise
and they will not get a mortgage.
This will be due to a low appraisal value on the
property. Overpricing wastes everyone’s time.
4.
What about room for negotiating? Let’s go high
This
is very common myth and if you set the price too high you will never reach a
middle ground if you happen to get a low offer.
If the price is too high buyers will be lower or more
realistic price be offered and the homeowner become offended and refuse to work
with these buyers.
Negotiating is very important and your agent will
price your home correctly leaving you some wiggle room. Trust their experience
and let them guide you.
5.
More Open house will bring high price
A
common real estate myth is that an open
house is a great way to sell a home and get a high price for it. Many seller
want and expect their agent to do open houses every weekend and are under the
false impression that this will bring in a higher price and sell faster.
In all the years I have been in real
estate I have only sold 3 houses as a result of an open house and none of these
resulted in bringing in a higher price than fair market value.
6.
Let’s just wait for right buyer.
You just know that the one buyer is
out there and if you wait long enough they will come. In working with buyers
and sellers over the years I have heard many times that “oh well, I guess it
wasn’t meant to be.”
They just have to wait longer for
that one in million buyer that is not represented by an agent to come along and
pay more that the home is worth.
An agent that represents a buyer’s
best interest will be mindful of the price and ensure their client is making a
sound financial decision and not an emotional one.
Even if buyers insist on moving
forward with the purchase, unless they are a cash buyer, you run the risk of
the home not appraising and the buyer not being able to obtain a mortgage.
Wouldn’t it be much easier to price
the home correctly and sell it fast rather than constantly keep your home
perfectly clean and staged for months so it would be ready for showings at a
moment’s notice?
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